Emma Baldwin
‘A Call for Help!’: A dramatic and glamorous scene depicting three characters each expressing a desperate need for different products – all of which can be found in store amongst the donated goods.
‘A Call for Help!’: A design explored through a digital model whilst retailers were forced into a period of closure due to the Coronavirus pandemic.
‘A Call for Help!’: An installation designed for the window of a Sue Ryder charity store to appeal for good quality donations whilst advertising the range of products available in store.
‘A Call for Help!’: Initially meant for realisation, this digital model was the best way to consider how my installation would work within the space and context of the store whilst it remained closed.
“Well I have nowhere to sit...”: This exciting and stylised installation harnesses aspects of Pop art to present the audience with a new narrative in a recognisable format and established tone.
‘The Cheeky Yellow Creatures’: The characters that make up this harmless, yet mischievous army of creatures almost mimic a visual merchandising team in their goal to visually decorate everything. However, they’re messy and silly - words never before used to describe anything Selfridges.
‘The Cheeky Yellow Creatures’: At night, a search light ebbs and flows around the organic structure of this unique landmark trying to catch the creatures in their mischievous acts.
‘The Cheeky Yellow Creatures’: This site-specific sculpture group, alongside interactive digital and social media elements, was designed to be adaptable to a variety of events and seasons throughout the year – the creatures activity changing to recognise different subject matter.
‘The Cheeky Yellow Creatures’: The characters that make up this harmless, yet mischievous army of creatures almost mimic a visual merchandising team in their goal to visually decorate everything. However, they’re messy and silly - words never before used to describe anything Selfridges.
‘The Cheeky Yellow Creatures’: ‘The Cheeky Yellow Creatures’ is a campaign designed to reach out to a particular segment of Selfridges’ target market in Birmingham – the customers of their high street concessions such as Topshop and Primark.
‘King Ubu’: This image depicts our interpretation of the character ‘King Ubu’. This costume was created as part of a collaborative project to produce a short film visualising Alfred Jarry’s controversial, postmodern play ‘Ubu Roi’.
Emma Baldwin
Having graduated with first class honours, I am really excited to now be seeking employment in a creative, design-based role. I specialise in visual design intended for direct communication and interaction with an audience, often in the form of an experience. This specialism could be transferred across multiple industries; exhibition and retail being just two examples of the subjects I have enjoyed exploring in recent years. I am keen to take on new challenges and enjoy hands-on tasks as well as creative problem solving. I am confident working with a wide variety of media and pushing the boundaries of a brief by exploring the opportunities offered by multiple platforms.